Sustainable marketing of maritime cultural heritage
Stakeholder round table discussion about sustainable marketing of maritime cultural heritage.
A round table discussion dedicated to sustainable marketing of maritime cultural heritage was held in Tallinn, 27th of August 2020. Utilisation and management of underwater cultural heritage in a sustainable way and in accordance with Blue Growth principles has been an important topic throughout the work of the BalticRIM project, therefore it was decided to organise a round table discussion with participants from many different types of institutions, including museums, local municipalities, private companies, local NGO’s. As the water area of the City of Tallinn (together with the corridor to Helsinki) has been one of the case study areas in the BalticRIM project, the discussion was focused to the Tallinn area.
Round table was organised by the University of Tartu and moderated by Maili Roio from National Heritage Board of Estonia. Estonian Maritime Museum, NGO Keri Selts, Viimsi municipality, and Tallinn university were represented among the participants.
From the organisers’ side the project and its outcomes were introduced. A web site developed by University of Tartu was also presented: natural and cultural heritage together with environmental conditions in the Estonian sea areas were included in one internet data base.
The discussion was very fruitful, among all ideas some very basic but important guidelines can be emphasised:
- The education how to manage and use cultural heritage and all maritime resources sustainably must begin from the kindergarten, and museums can do a lot in this field.
- When communicating a certain scientific finding it is important to find a focus to capture the attention of as many of the general public as possible.
- It is also sometimes necessary for the people to touch or see the objects in order to be furtherly interested in the topic.
- It is also important to provide accessibility to the marketable object, for example build harbors to small islands with interesting heritage and create 3D models of underwater cultural heritage to make them accessible for non-divers as well.
- Not only very old cultural heritage is interesting. There is a lot of interest towards recent (soviet) cultural heritage.
- It is also fundamental to collect local cultural heritage in local museums or NGO’s archives in order to create a base for the future.
The stakeholder representatives had some good ideas, which will also be reflected in the final report of the project BalticRIM.
This discussion was held as an example, but in order to make maritime cultural heritage more effectively included in other fields, such discussions should be organised in other areas as well.
Banner picture: Group works sheets in the round table (Photo: Krista Karro).
Author: Krista Karro, National Heritge Board of Estonia