Vetik is an Estonian start-up founded in 2017 for developing new ways to valorize local red seaweed. The company has access to a unique source of wild red seaweed (Furcellaria lumbricalis) located in the sea area of the West Estonian Archipelago, between two of the biggest islands of Estonia – Saaremaa and Hiiumaa. The resource of this algae wild stock is estimated at 150,000 tons and Furcellaria has been harvested in Estonia since 1960 without any detectable effect on the raw stock. Two of the cofounders have been harvesting and selling dried seaweed since 2009. Now that Vetik has two scientists in the core team, their aim is to use the full potential of this seaweed in a sustainable way. Main focus has been in bringing a new red colorant to the cosmetic market and using side streams as biostimulant formulation.